Jacob Loftus

CEO, General Projects

Jacob Loftus is the Founder and CEO of General Projects, a London-based real estate development firm renowned for its design-led approach and commitment to creating innovative, sustainable, and human-centric spaces. With a career spanning over £1.5 billion in real estate acquisitions and developments across more than 2 million square feet of mixed-use projects, Loftus has established himself as a trailblazer in the industry. His leadership has been instrumental in transforming underutilized properties into vibrant, purpose-driven environments that resonate with the needs of modern users.

Prior to founding General Projects in 2016, Loftus served as Head of UK at Resolution Property, a pan-European real estate private equity fund. During his tenure,