Simon De Friend

Co-Founder, Regal

Simon De Friend established the company in 1998 alongside his business partner Paul Eden. Beginning his career within the residential agency market, Simon has played a pivotal role in growing Regal into one of London’s foremost privately owned mixed-use developers.

Under Simon’s leadership, Regal has built a strong reputation for unlocking value from complex urban environments, focusing on creating vibrant, sustainable places that reflect the diverse character of London. With over 25 years of experience, the company has cultivated enduring partnerships with landowners, local authorities, and financial stakeholders to realize ambitious, large-scale developments.

What sets Regal apart is its fully integrated approach, managing every phase of the asset lifecycle from acquisition through development, delivery, and management, ensuring that the end user remains central to all decisions. Simon’s vision has driven the company’s commitment to high-quality design and community-focused projects that contribute positively to the capital’s evolving landscape.